Our Mission


To raise awareness about waterway pollution and inspire positive action toward a sustainable planet while creating beautiful products and spreading good vibes.


To inspire a global movement towards a sustainable planet, where our products remind individuals of the significance of their actions. Our goal is to make a measurable impact on the health of our oceans and rivers, creating a better world for generations to come.


1. Environmental Responsibility: We believe in taking responsibility for our impact on the environment and strive to make a positive difference by removing trash from rivers and oceans.
2. Sustainability: We are committed to sustainable practices and believe that small actions can make a big impact. By removing one pound of trash for every product sold, we are making a meaningful contribution to a cleaner, healthier planet.
3. Innovation: We are constantly exploring new ways to create products that are both environmentally responsible and fashionable. We believe that innovation is key to creating a more sustainable future.
4. Transparency: We are transparent about our practices and believe that honesty and integrity are essential to building trust with our customers. We are committed to providing information about our environmental impact and the steps we are taking to reduce it.
5. Collaboration: We believe that collaboration is essential to creating lasting change. We work with partners and organizations that share our values to amplify our impact and drive progress toward a cleaner, healthier planet.
6. Community: We believe that environmental responsibility is a collective effort and that everyone has a role to play. We are committed to building a community of like-minded individuals who share our passion for sustainability and the environment.
7. Empowerment: We believe that everyone can make a difference and that small actions can have a big impact. We strive to empower individuals to take action and make a positive contribution to the environment.


Our first milestone is to remove 10 million pounds of trash.